Balakrishnan, Melodena Stephens: search on Z-Library

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1

Strategic branding of destinations: a framework

Stephens Balakrishnan, Melodena

Journal:

European Journal of Marketing

Year:

2009

Language:

english

File:

PDF, 180 KB

english, 2009

2

The determinants of foreign direct investment in the Middle East North Africa region

Stephens Balakrishnan, Melodena, Rogmans, Tim, Ebbers, Haico

Journal:

International Journal of Emerging Markets

Year:

2013

Language:

english

File:

PDF, 207 KB

english, 2013

3

PepsiCo MEA: the role of packaging in brand activation

Balakrishnan, Melodena Stephens

Journal:

Emerging Markets Case Studies Collection

Year:

2015

Language:

english

File:

PDF, 575 KB

english, 2015

4

Destination brand components

Stephens Balakrishnan, Melodena, Nekhili, Ramzi, Lewis, Clifford

Journal:

International Journal of Culture Tourism and Hospitality Research

Year:

2011

Language:

english

File:

PDF, 289 KB

english, 2011

5

Etihad: contributing to the UAE vision through Emiratisation

Stephens Balakrishnan, Melodena, Jayashree, Payyazhi, Michael, Ian

Journal:

Emerging Markets Case Studies Collection

Year:

2011

Language:

english

File:

PDF, 196 KB

english, 2011

6

Americana Group: KFC in Mecca

Balakrishnan, Melodena Stephens

Journal:

Emerging Markets Case Studies Collection

Year:

2015

Language:

english

File:

PDF, 519 KB

english, 2015

7

The effects of social identification and organizational identification on student commitment, achievement and satisfaction in higher education

Wilkins, Stephen, Butt, Muhammad Mohsin, Kratochvil, Daniel, Balakrishnan, Melodena Stephens

Journal:

Studies in Higher Education

Year:

2015

Language:

english

File:

PDF, 176 KB

english, 2015

8

Assessing student satisfaction in transnational higher education

Wilkins, Stephen, Stephens Balakrishnan, Melodena

Journal:

International Journal of Educational Management

Year:

2013

Language:

english

File:

PDF, 213 KB

english, 2013

9

Challenges in managing place brands: The case of Sydney

Kerr, Greg, Balakrishnan, Melodena Stephens

Journal:

Place Branding and Public Diplomacy

Year:

2012

Language:

english

File:

PDF, 146 KB

english, 2012

10

Abraaj Capital Limited: Celebration of Entrepreneurship (CoE)

Stephens Balakrishnan, Melodena, Michael, Ian

Journal:

Emerging Markets Case Studies Collection

Year:

2011

Language:

english

File:

PDF, 1.68 MB

english, 2011

11

Dubai – a star in the east

Stephens Balakrishnan, Melodena

Journal:

Journal of Place Management and Development

Year:

2008

Language:

english

File:

PDF, 536 KB

english, 2008

12

Etihad Airways: reputation management – an example of the Eyjafjallajökull Iceland volcano

Stephens Balakrishnan, Melodena

Journal:

Emerging Markets Case Studies Collection

Year:

2011

Language:

english

File:

PDF, 422 KB

english, 2011

13

Place branding: Aligning multiple stakeholder perception of visual and auditory communication elements

Kotsi, Filareti, Balakrishnan, Melodena Stephens, Michael, Ian, Ramsøy, Thomas Zoëga

Journal:

Journal of Destination Marketing & Management

Year:

2016

Language:

english

File:

PDF, 3.11 MB

english, 2016

14

GEA Group – doing business in the Middle East

Michael, Ian, Balakrishnan, Melodena Stephens, Khan, Zeenath

Journal:

Emerging Markets Case Studies Collection

Year:

2015

Language:

english

File:

PDF, 523 KB

english, 2015

15

Socio‐demographic factors and network configuration among MENA entrepreneurs

Stephens Balakrishnan, Melodena, Zengyu Huang, Victor, Nandialath, Anup, Kassim Alsayaghi, Abdulkareem, Esra Karadeniz, Emine

Journal:

International Journal of Emerging Markets

Year:

2013

Language:

english

File:

PDF, 225 KB

english, 2013

16

Jumeirah Group, UAE

Stephens Balakrishnan, Melodena

Journal:

Emerging Markets Case Studies Collection

Year:

2011

Language:

english

File:

PDF, 174 KB

english, 2011

17

Gain the most from your marketing spend on loyalty

Stephens Balakrishnan, Melodena

Journal:

Business Strategy Series

Year:

2011

Language:

english

File:

PDF, 243 KB

english, 2011

18

Investigating ethical perceptions of short‐term earnings management practices

Stephens Balakrishnan, Melodena, Jooste, Leonie

Journal:

International Journal of Emerging Markets

Year:

2013

Language:

english

File:

PDF, 181 KB

english, 2013

19

Methods to increase research output: some tips looking at the MENA region

Stephens Balakrishnan, Melodena, Stephens Balakrishnan, Melodena

Journal:

International Journal of Emerging Markets

Year:

2013

Language:

english

File:

PDF, 381 KB

english, 2013

20

Lammtara Pictures: creating a cultural entertainment organization – the way forwards

Balakrishnan, Melodena Stephens

Journal:

Emerging Markets Case Studies Collection

Year:

2015

Language:

english

File:

PDF, 607 KB

english, 2015

21

Jumeirah Group: STAY DIFFERENT™

Stephens Balakrishnan, Melodena

Journal:

Emerging Markets Case Studies Collection

Year:

2011

Language:

english

File:

PDF, 363 KB

english, 2011

22

Aramex PJSC: carving a competitive advantage in the global logistics and express transportation service industry

Balakrishnan, Melodena Stephens

Journal:

Emerging Markets Case Studies Collection

Year:

2015

Language:

english

File:

PDF, 1.34 MB

english, 2015

23

Al Ain Dairy: market expansion

Stephens Balakrishnan, Melodena

Journal:

Emerging Markets Case Studies Collection

Year:

2011

Language:

english

File:

PDF, 284 KB

english, 2011

24

General Electric: how GE worked to transform oncology healthcare in the Kingdom

Balakrishnan, Melodena Stephens, Moonesar, Immanuel Azaad

Journal:

Emerging Markets Case Studies Collection

Year:

2015

Language:

english

File:

PDF, 870 KB

english, 2015

25

Advanced Technology Investment Company (ATIC): a destination, global champion

Stephens Balakrishnan, Melodena, Azaad Moonesar, Immanuel

Journal:

Emerging Markets Case Studies Collection

Year:

2011

Language:

english

File:

PDF, 523 KB

english, 2011

26

How Well Are International Branch Campuses Serving Students?

Wilkins, Stephen, Balakrishnan, Melodena

Journal:

International Higher Education

Year:

2015

Language:

english

File:

PDF, 69 KB

english, 2015

27

Al Ain Dairy: managing demand and supply

Stephens Balakrishnan, Melodena

Journal:

Emerging Markets Case Studies Collection

Year:

2011

Language:

english

File:

PDF, 461 KB

english, 2011

28

Protecting from brand burn during times of crisis

Stephens Balakrishnan, Melodena

Journal:

Management Research Review

Year:

2011

Language:

english

File:

PDF, 473 KB

english, 2011

29

Student satisfaction and student perceptions of quality at international branch campuses in the United Arab Emirates

Wilkins, Stephen, Stephens Balakrishnan, Melodena, Huisman, Jeroen

Journal:

Journal of Higher Education Policy and Management

Year:

2012

Language:

english

File:

PDF, 123 KB

english, 2012

30

Marketing an Islamic index: perceived value of KMI30 Index

Halkias, Daphne, Sayani, Hameedah, Stephens Balakrishnan, Melodena

Journal:

Management Research Review

Year:

2013

Language:

english

File:

PDF, 1.10 MB

english, 2013

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